Review Bloggers and Trade Shows? Huh? I bet you’re wondering what on earth I’m talking about. Well I’m here to tell you that in the past few months I’ve been to five trade shows to help boost my blog, and the overall success is something I want to share with you. I’m not talking about renting a booth, which you can do if you have a product to sell. I’m talking about picking a show that showcases something you find interesting, with products you love and just going. That’s it. So how can visiting a trade show can help make an impact on your blog and what should you do?
1.) Get yourself on the media list
That’s right. Your first step is to contact the coordinator for the trade show. Tell them you are a local blogger (if local) or blogger out-of-town interested in presenting a piece on the show. Ask them what booths are popular for the show, and get any contact names for the companies or products you find interesting and wish to showcase or write about so you can set up an interview for later. Most trade shows release a list of all participants, their websites and social contacts to help.
2.) Familiarize yourself with the products you like
Take time to understand and familiarize yourself with the products being shown. Do research on the web about the company, the products they carry and whose in charge. Make sure you visit those displays when arriving and get enough information on what exhibit packages they are offering. This will go a long way when pitching for a review and making a connection. Remember that most companies spend quality time and money on booth supplies and aids (visit website) to help them at a trade show, so don’t let them down, do your homework and show them you are another aid that can help their business grow!
3.) Business Cards: Exchange and Gather
When I hit a trade show to make connections, I always bring along a large key-ring holder which you can buy at Michael’s and a hole punch I carry in my purse. Like a Blog Conference, make sure you have your business card on hand. You don’t want to be digging through your purse for it while someone waits. I always gather a business card from a company I’m interested in supporting or connecting with, hole punch the corner and slip it onto the key ring. That way when I get home I have all the cards hands so I get down to business with my follow-up afterwards.
4.) Bring A Sample Bag
And be ready to fill it. Trade Shows always have samples and samples are important for testing, trying out and getting to know the products. Everything from skin care, toys, make-up to teas and spices and tools. There is always something to bring home. So make sure you have a bag with you because carrying everything in your hands is gonna weigh you down.
5.) Follow Up
About a week after the trade show is over, you’ve had your fun, made some great connections and met some amazing people. It’s time to get your hands dirty and like cold calling, begin to make your connections by following up. You can connect on Facebook, Twitter or simple email. No matter how you do it, just do it. You don’t want to wait too long or do it too early. I find a week a good before I re-introduce myself, who I am, what I do and remind (whoever) what we discussed and what I love about their product and how I can help.
Trade Shows are fun, entertaining, and can give a review blogger a wealth of information and contacts for future connections to help your blog grow, gain readership and put you on a brighter path to success!